Yesterday, ARAMark, the food service
provider for the Philadelphia Phillies, announced that it had parted
ways with Emily Youcis, affectionately known as Pistachio Girl. As the
nickname implies, Youcis was one of the colorful vendors who sold
pistachios at Citizen Bank Park (CBP). As a Phillies fan in exile in
Northern Virginia, I get to see one, maybe two if I'm lucky, games at
CBP each year. So I cannot say I have ever had the pleasure of meeting
Pistachio Girl. But judging from my Twitter feed (@PhilBaseBallHis),
which includes a number of Phillies fans and Philadelphia sports
reporters, there is a degree of sadness over this news, as Pistachio
Girl seems to have had an outgoing personality.
So
why was Pistachio Girl fired? It seems that Pistachio Girl has some
peculiar points of view, particularly when it comes to race relations.
You see, she supports White Nationalism and is not afraid to express it
on her social media accounts. ARAMark, wanting to protect its brand,
fired her.
The
story intrigues me because there are a number of conflicting principles
involved. There is the right to free speech, the right of a business to
protect its image and the blurring of the lines of what is public and
private caused by social media.
Let's
start by talking about free speech. To be clear, I abhor racism.
Judging people based on the color of their skin is just plain ignorant.
But one of the founding principles of this country is the right to free
expression. The right free expression is so strong, it protects even
offensive speech. I personally may not like flag burning, for instance.
But flag burning is protected speech, and as such I have to tolerate
it.
Indeed,
under the guise of the First Amendment, US society has to tolerate many
types of expression that some may find offensive, obscene and immoral.
That doesn't mean you have to agree with it. You are also free to
express opposition to views you don't like. But the fact remains, people
with racist points of view are free to express their beliefs.
This
is the reason, for example, that not only do I oppose banning the
Confederate battle flag, but I feel pride that this is probably the one
country in the world where you can display such a symbol of treason and yet face no
legal repercussions.
So
even though I strongly disagree with Pistachio Girl's views on White
Nationalism, she has a right to have them and express them. In this
regard, I strongly oppose political correctness and those who feel the
need to impose on others the right way to think and talk.
Take
the Hall of Fame candidacy of Curt Schilling, for example. I find it
the height of obnoxiousness that there are a sizable number of Baseball
Writers Association of America voters who refuse to vote for Schilling
over his outspoken political views, when he has more career strikeouts
and wins than Hall of Famer John Smoltz. Political correctness is,
quite frankly, a way to punish people who dare to express more right
wing political ideals. That has no basis in a free society.
But
even the right to free speech is not entirely free. One thing to keep
in mind is that this is a right the people hold with respect to their
government. It is not a right the people hold with respect to each other
or businesses. A private person may need to be tolerant of opposing
views. But that private person is under no obligation to provide a forum
for expression that that person finds offensive. The same is true for
businesses.
Specifically,
a business has the right to attempt to shape its image among potential
consumers. If a business finds that its likely customers are offended by
racist views, then that business has the right to protect its image
from being tarnished by the outspoken racist views of its employees.
In
some ways, I wish sports teams understood this concept better. Sports
is a form of entertainment. For many, it is a way to escape from the
pressures of life by enjoying the competition among talented athletes.
Cheering for your team can be a way to blow off steam and stress from
daily conflicts.
This
is why many of us fans don't want things like politics mixed with their
sports. I may disagree with the views of an athlete or a sportswriter,
and when I am cheering for my favorite team, I don't want those views
shoved in my face.
Some
have speculated that this is one cause of the ratings decline that
professional football is experiencing. If Colin Kaepernick wants to
believe that the United States is oppressive in its race relations, he
has the right to hold that view and express it. But fans also have the
right to be offended when he refuses to honor the National Anthem during
a football game. In the same vein, when I watch Sunday
Night Football, I would like to avoid being lectured on global warming
by the likes of Bob Costas. And the National Football League has the
right to control its image by prohibiting players, coaches and
broadcasters from expressing controversial views while on NFL time.
Turning
back to Pistachio Girl, as I said, I have never had the pleasure to
meet her, and I have no idea if she espoused her racist views while
selling pistachios at Phillies games. If that was the case, then I have
no problem with ARAMark taking action to protect its brand.
The
question becomes, to what degree does a business have the right to
dictate how its employees express themselves while on social media and
have the right to punish employees for expressing offensive views?
This
is where the line between what is private and what is public has been
blurred by social media. Perhaps it is inexperience and a lack of
wisdom. But I have found something of a disturbing trend among
millennials of not knowing when something is to be shared publicly and
when something is to be kept private. I have been aghast at just how
much private information millennials are willing to share in open fora
such as Facebook and Twitter. This can range from simple offensive and
stupid speech to the display of unabashed promiscuity. It is almost as
if millennials do not understand that by posting things in social media,
they are adding to a public image which can be embarrassing and
indelible.
This
is why, I maintain very separate online personas. I have
different Twitter accounts for my law practice (@WilliamJKovatch), my
baseball hobby (@PhilBaseBallHis) and my penchant for sarcastic and
irreverent humor (@wjkovatch). I don't want my law firm brand or my
baseball hobby tainted by politics. Indeed, some clients may be shocked
to learn that their immigration lawyer is a Libertarian leaning
Republican. Likewise, I believe that my wisecracks about Hillary Clinton
and Donald Trump don't belong in my discussions about baseball.
And
it is when you peruse Pistachio Girl's Twitter account, you see that
she not only proudly refers to herself as "Pistachio Girl," but has also
posted pictures of herself in her ballpark uniform alongside some
pretty inflammatory statements about race. Mixing her employment with
her views online certainly gave ARAMark concern that its image was being
tarnished. In this regard, ARAMark had every right to regain control of
its image, even if it infringed on the free speech of its employees.
Perhaps
the situation would have been different if Pistachio Girl had kept her
online personas separate. If she had not referred to her work in any way
in her tweets, I would have a greater problem with her firing. This is
not to say Pistachio Girl does not have the right to express her views.
But expressing such views, in a way that can reflect on an employer, can
have consequences. If nothing else, the plight of Pistachio Girl can
serve as a lesson that speech may be free, but free speech can have
consequences. And those consequences are intensified by the far reach of
social media.
By: William J. Kovatch, Jr.
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